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Getting The Word Out About The $8.8 Trillion Global Tourism Industry

Thirty years ago then chairman of American Express James Robinson III realized that not enough people recognized the travel industry’s importance to national economies and job creation. Not having a cohesive voice made it harder to get the word out on the many positive impacts the industry delivers. Bringing together leaders from airlines, hotel groups, car rental companies, cruise lines, travel agencies and tour operators, the World Travel & Tourism Council was born.

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